La Verne Trade Area
The 33.6-square mile primary trade area for La Verne is characterized by family households with high median and average household incomes of $69,697 and $87,110 respectively. On the west, La Verne’s primary trade area ends approximately 5 miles from the city, as the character of the urban geography changes from the foothill communities of the east San Gabriel Valley to the less affluent 1950s boomtowns of the valley floor. The eastern boundary extends to the Los Angeles County line. To the north, La Verne is bounded by the foothills of the San Gabriel Mountains. To the south are the open spaces of the Kellogg Hill area, which include Bonelli Park, Fairplex, Brackett Airport, and California State Polytechic University.
Other noteworthy factors include a highly educated white collar (71.3%) population, two-thirds of whom have attended college and 69% of whom own their homes.
(except where noted)
|Median Home Value (2010)||$364,359||$315,040||$352,159||$297,261|
|Average Household Income||$87,110||$78,077||$86,143||$78,194|
|Median Household Income||$69,697||$60,967||$67,570||$58,548|
|Per Capita Income||$31,065||$60,259||$30,670||$24,904|
|Attended College (2010)||66.7%||65.7%||66.6%||54.7%|
|Bachelors/Advance Degree (2010)||34.9%||32.5%||35.6%||27.1%|
|White Collar Employment (2010)||71.3%||69.8%||70.1%||62.5%|
Sources: All data derive from the following sources: Esri Business Analyst, HdL Companies, Caltrans